Customer Analytics

Retention, churn, and lifetime value

Retention

92.4%

+1.4%

Churn

2.8%

-0.4%

LTV

$1,820

+8.2%

Repeat Rate

48.2%

+3.6%
Cohort retention

Weekly retention by signup cohort

CohortW0W1W2W3W4W5
Jan
100%
82%
67%
55%
45%
37%
Feb
98%
80%
65%
53%
43%
Mar
96%
78%
63%
51%
Apr
94%
76%
61%
May
92%
74%
Jun
90%
LTV distribution

Customer value tiers

Whales ($10k+)4%
High ($2-10k)18%
Mid ($500-2k)38%
Low (<$500)40%
Churn reasons

Last 90 days exit surveys

Price too high32%
Missing features24%
Switched competitor18%
Not enough usage14%
Other12%