Marketing Performance
Campaigns, spend & attribution
Campaign ROI
412%
+6.4%
CPC
$1.84
-3.2%
CPA
$28.40
-1.8%
ROAS
4.6x
+4.1%
Active campaigns
Spend, revenue, and ROAS
| Campaign | Spend | Revenue | ROAS | Status |
|---|---|---|---|---|
| Q4 Launch | $18,400 | $96,200 | 5.2x | Active |
| Retargeting | $9,200 | $41,800 | 4.5x | Active |
| Brand Search | $6,100 | $24,400 | 4.0x | Active |
| LinkedIn ABM | $12,800 | $38,400 | 3.0x | Paused |
| Newsletter | $2,100 | $18,900 | 9.0x | Active |
Attribution model
Multi-touch attribution by channel
Paid Search
First touch
28%
Last touch
34%
Assist
18%
Organic
First touch
42%
Last touch
18%
Assist
32%
Social
First touch
12%
Last touch
22%
Assist
26%
First touch
8%
Last touch
14%
Assist
12%
Direct
First touch
6%
Last touch
8%
Assist
4%
Referral
First touch
4%
Last touch
4%
Assist
8%